Dundalk seeks to improve image through rebranding effort

DUNDALK, Md. - In an effort to give Dundalk a new reputation, Baltimore County, along with help from the state, will spend $1.3 million to help bring more people to the community.

"We have some of the most affordable housing in the region and definitely the most affordable waterfront housing in the region…,” said Amy Menzer, executive director of the Dundalk Renaissance Corporation. "There’s just a range of opportunity available for people here all within 10 minutes of Canton that people just don't know exist.”

Menzer said the effort to get the word out about the historic blue-collar community is called Unexpected Dundalk, a rebranding campaign to entice new residents to the community.

Kicking off this summer with a new logo and redesigned website, Unexpected Dundalk’s mission is to showcase the area’s sustainable and beautiful community that offers both affordable living and accessibility.

In an area where the median home cost is less than $120,000 and the cost of living is more than 3 percent lower than the national average, advocates for Dundalk say the community offers residents beautiful parks and waterfront living, as well as wide choices for retail, dining and family activities, all set against the backdrop of one of the Baltimore region’s oldest historic districts.

The Village of Bear Creek is the latest of Dundalk’s 24 neighborhoods to be included in the rebranding effort. This area is bounded by open space next to Bear Creek and a marina which can accommodate a 150-foot- boat.

“The homes are similar to what you would see in downtown Baltimore, so we have amenities such as the roof top deck, the sky deck, sky loft and so forth that most importantly though we have parking, so when you come home at night you can actually park your car…,” said developer Larry Rosenberg. "We do have the naysayers and some of the older folks in the area who have come by are thrilled, they love to walk through the model and so forth but, they can’t understand how this is Dundalk."

As part of the effort the Dundalk Housing Fair, set to kick off  Sept. 27, will offer home buyers the chance to win $5,000 “Golden Key” grants, as well as “work where you live” incentives from local businesses.

Attendees will be able to speak one-on-one with real estate agents, mortgage lenders, housing specialists and renovation experts, as well as discover Dundalk’s neighborhoods and tour for sale homes on four narrated bus tours.

For more information about the campaign, visit unexpecteddundalk.com

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