The NBA dropped the hammer on Los Angeles Clippers owner Donald Sterling Tuesday after recorded racist remarks surfaced.
It was the judgment echoed across broadcast stations the Internet Tuesday:
"Effective immediately, I am banning Mr. Sterling for life from any association with the Clippers organization or the NBA," league commissioner Adam Silver said at the beginning of his Tuesday press conference.
The swift action from Silver comes after what he called "hateful opinions" Donald Sterling expressed in a recorded conversation with his former girlfriend.
The decision has gotten a lot of attention and support from fans, coaches, players and even legends of the game.
"We all started clapping, because he handled it the right way," Kareem Abdul-Jabbar said.
Sterling's reputation wasn't solid to begin with when it comes to his views on race but he has received praise for his actions in the past. The president of the Los Angeles chapter of the NAACP gave Sterling a humanitarian award 2009 and the chapter was also prepared to give him a lifetime achievement award in a few weeks.
"You try to do people who you know really deserve it and you don't probe into their background because you just know what you know," Tessa Hill-Aston, president of the Baltimore City branch of the NAACP, said.
Hill-Aston told ABC2 she understands acknowledging someone who has donated money, but if leaders on the West Coast knew anything about his reputation as a landlord who liked to discriminate, that is a different story.
"It's OK to thank. I'll send you a thank you letter. If you want to show that the NAACP gave you something, you would have to show my letter that came on a 48 cent stamp. But you're not going to sit at the head table and eat a meal and get the glory," Hill-Aston said.
She said the best way to hit Sterling is in his wallet and that she is happy with the lifetime ban but disgusted that a man who feels the way Sterling expressed would be making so much money on the same people he seems to despise.
"For him to be sitting there a billionaire and to say that he's a racist and we know he's a racist because everything that's been in his head, came out of his mouth. He didn't mean for it to happen, but I'm glad it happened," Hill-Aston said.
The Baltimore City chapter President said she gets asked a lot about the relevancy of the NAACP and why the organization is still needed. She responded that situations like these are the perfect example.