BALTIMORE - UPDATE -- Bmore Gives More officials announced Wednesday that the group broke its $5 million goal, totaling $5.5 million for Baltimore-based charity projects.
ORIGINAL --For at least one day, Baltimore won't be known as the city where they filmed The Wire. Charm City will be regarded as one the most generous cities in the country.
As the clock ticked down on " Giving Tuesday " organizers of the Bmore Gives More movement were optimistic about hitting a lofty goal.
"We're feeling really good about where we are," Jamie McDonald, president and founder of GiveCorps , said.
Bmore Gives More was the umbrella under which 178 Baltimore-area projects were featured for Giving Tuesday.
The group's "big, ambitious, arbitrary" goal of raising $5 million across the projects appeared more and more possible as the day wore on. Bmore Gives More surpassed $2 million around lunch time Tuesday and would later double its take from 2012, tallying donations in the low $4 million range at about 10 p.m.
"That's pretty crazy in a really great Baltimore way," McDonald said.
About 140 charitable Baltimore projects received at least partial funding from Giving Tuesday donors. Fifteen projects were either fully or over funded as of 11 p.m. Blue Water Baltimore , a group that strives for cleaner Maryland waterways, was just $63 shy of its $12,416 goal as of 11:30 p.m.
The One Love Foundation beat its fund-raising goal by the widest margin for its project to use education and technology to end dating and relationship violence. The "Be 1 for Change " project collected $2,050 on Giving Tuesday, toppling its $1,111 goal in honor of the late Yeardley Love, the Cockeysville native who was killed by her college boyfriend.
"People are passionate about many different causes, especially the local ones—the ones they can sink their hands into… being a part of the change," Adam Van Bavel, a Baltimore resident and well-known charitable activist, said.
Van Bavel was one of the philanthropic specialists who contributed to the Bmore Gives More movement. He lent a voice online throughout Giving Tuesday using the #GivingTuesday hashtag to spotlight the 178 causes in need of funding in Baltimore.
"To see that all unfold today, the hashtag was more powerful than Cyber Monday," Van Bavel said. "It's a really powerful statement to more than double the amount last year."
Like Giving Tuesday itself, Bmore Gives More is quite young. Giving Tuesday was created last year by New York's 92nd Street Y and the United Nations Foundation, McDonald said. Bmore Gives More is about three months old.
The movement convened about 15 lead partners from the Baltimore area who volunteered their specialties in fund-raising, marketing, social media and public relations to unify and amplify Giving Tuesday in Baltimore.
McDonald said totals would continue to trickle in into Wednesday morning with a more accurate number likely available by noon.
"We're optimistic," she said.