The millennial vote could be a deciding factor in November's presidential election and Hillary Clinton is taking notice.
Clinton is reserved $30 million in digital advertising as she seeks to connect with young voters.
The campaign said it was investing in digital advertising during the final stretch of the campaign because young people increasingly get their news online, rather than through live television. Seeking to reach young voters — including young African-Americans and Latinos — they'll be placing ads on outlets like YouTube, Facebook, Twitter, CNN, Vice, Spotify, Pandora, Univision, Telemundo, BET and The Root.
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Clinton has struggled to win support from millennial voters, who were part of President Barack Obama's winning coalition in 2008 and 2012, but who embraced Sen. Bernie Sanders and his "political revolution" during the primary and have been slow to come around.
A recent study from Pew Research Center shows millennials match baby boomers as the largest generation in the US electorate.
For the first debate Monday, several groups hosted watch parties around the Baltimore area. Johns Hopkins University held one for its students as young voters try to decide between Clinton and Trump.
The debate addressed many of the major issues such as foreign policy, taxes, jobs and the economy.
"Many of us will be going into the job market during this presidential term so electing a president who's really going to strengthen the economy and promote job growth is extremely important," Aaron Pultman said.
Many millennials say they want to see real change, a theme similar to Barack Obama's first presidential campaign.
"For college students, especially, education is probably our biggest concern," Eleena Nasir said. "Dealing with free college education, student debt, it's probably what's on everybody's mind."
Monday's debate was the first of three. The second debate is set for Sunday, October 9, 2016.
