Looking for love online? There's a chance somebody else has been looking at just how you go about doing it.
Popular dating site OKCupid revealed in a blog post that the site has been running experiments on how users go about finding a match, including removing profile pictures and telling badly matched couples they were actually good matches.
OKCupid co-founder Christian Rudder rationalized the experiment, saying: "Guess what, everybody: if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site. That's how websites work."
Rudder's decision to come clean about the experiments comes after Facebook revealed it had experimented on its users in 2012, altering whether a group of nearly 700,000 users saw positive or negative content.
That sparked angry responses from users and prompted some outlets to call it a violation of trust because Facebook didn't tell anybody about the experiment in the first place.
To find out more about the backlash against OKCupid, watch this Newsy video.