Campaign to raise awareness for breast reconstruction surgery for breast cancer patients

It's often thought of as a taboo topic for anyone who's had breast cancer. But it will soon be out in the open.

Women will be bearing it all in the name of cancer.

Kim Sport isn't shy about showing breast cancer patients her body. She had a mastectomy and reconstructive surgery at the same time and says she couldn't be happier with the results.

"I felt it was very, very important to share that experience with other women because I didnʼt want them just to have to look at a photo," says Sport who had breast reconstruction surgery.

A new survey from the American Society of Plastic Surgeons shows most women agree.

The survey found 89% of women say they would rather see what reconstruction results might look like before making any treatment decisions.

The problem is, not only are some women never shown surgery results, but 7 out of 10 are not fully informed about their reconstructive options.

And by the time some women find out, it's too late.

Dr. Frank DellaCroce, with the American Society of Plastic Surgeons says, "I see a great number of patients who come in and say ʻIʼd wish I had known beforehand. I wish I could turn the clock back.ʼ but the problem is you canʼt turn the clock back."

To make sure women are aware of their options, ASPS member surgeons are planning a novel "show and tell" event in October to kick off the nation's first ever breast reconstruction awareness day or "BRA" day USA.

The idea is to let cancer patients see for themselves what other women have been through.

Singer, songwriter Jewel is lending her support as spokesperson for the breast reconstruction awareness campaign.

She's performing a charity concert and has also written an inspirational song to help raise funds for the campaign.

You can find more information on BRA day USA by going to the website,

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