Belgium fan gets L'Oreal contract: When fandom becomes fame

A Belgium supporter spotted in the stands during a World Cup game has gone viral, and now signed a modeling contract with L'Oreal. 

It all started just a few weeks ago, but Axelle Despiegelaere has already appeared in a video on the company's YouTube page. It got nearly half a million views in just about a day. 

After she got attention for being in the stands, the 17-year-old smartly set up a Facebook fan page. On July 8th, she announced she'd signed with L'Oreal.

Social media definitely helped here, but fame from fandom has happened before. 

For more instances of celebrities that started from the sidelines (Pam Anderson, anyone?), watch this Newsy video.

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