A glance at the body count would suggest Israel is winning the latest round of fighting in Gaza. But from a public relations point of view, one could argue it’s Hamas that has the upper hand.
For every Palestinian death and every accompanying headline, Hamas benefits politically — at least according to Israeli Prime Minister Benjamin Netanyahu.
Brandwatch, a company that monitors social media trends, might have the best measure of this. A researcher for the group told The New York Times in just over a week, the hashtag #Gazaunderattack was used in 622,000 tweets compared to 36,200 tweets for the hashtag #IsraelUnderFire.
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