Skechers under fire for 'Daddy's Money' sneakers

Encouraging girls to spend 'Daddy's Money'

Shoe company Skechers is coming under fire for its marketing of a new line of wedge heel sneakers called "Daddy's Money" to pre-teen and teenage girls. 

"It teaches young girls that they can use their feminine wiles to get what they want, even from their own fathers," Ericka Souter from the popular parenting blog, Café Mom's , told ABC News .

Skechers itself is saying the opposite as well, defending the shoes and the commercials in a statement to ABC News.

"The Daddy's Money name and the collection's advertising are designed to be fun and lighthearted," the company said. "We regret that some people have been offended by the name."

The commercials are airing everywhere from MTV to the Hub.

You can watch the commercial here.

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