The color and shape of a cup matter when it comes to smell and taste

Color of your cup might influence drink's taste

BALTIMORE - Hot chocolate in an orange or cream-colored cup tastes better than the same cocoa sipped from a white or red cup.  This is according to a study found in the Journal of Sensory Studies.  

In conducting the study, participants were asked to compare samples of hot chocolate served in four different plastic cups. Although all of the cups were the same size, they were different colors. One cup was white, another was cream, a third was red and the fourth cup was orange.  Participants thought the hot chocolate served in the cream cup was slightly sweeter and more aromatic than the other samples.
 
Researchers suggest that the study may also influence chefs, caterers and other professionals in the food-packaging industry to consider how they present food to consumers.
 
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