There's a growing controversy about a new fashion trend called "kiddie couture."
Parents are spending thousands of dollars outfitting their children in Designer clothing.
In November, a new "kid" joined the top fashion block. Gucci kids a first-of-its kind children's boutique sporting high end items. It is all targeted for fashionistas ages 12 and under.
Last year, sales of children's clothing exceeded $32 billion, and $800 million of that was spent on designer labels.
Child psychologists worry that the increasingly aggressive marketing of womanly fashions to little girls is damaging on a number of levels.
We're really robbing them of childhood and trying to encourage them to grow up into sophisticated women when they're five years old. It sends a message that you are only as cool, as good, as appealing as the price tag of your clothing.
Some moms say the high-end collections make it harder than ever to teach girls the *right* values -- that beauty is not determined by a fancy label or a pricey garment.