BENTONVILLE, Ar - If you can't beat 'em, quit. That's the approach Wal-Mart is taking when it comes to digital music sales.
The world's largest retailer says it will stop selling MP3s at the end of this month. Those who have already bought digital tunes through the Wal-Mart site can continue to use and manage their music there. Wal-Mart began selling digital music in 2003 to compete with Apple's iTunes.
But iTunes has gone on to become the largest seller of digital music. Wal-Mart also faces tough
competition from Amazon.com.
Wal-Mart may be abandoning its effort to be a major player in the digital music field. But that doesn't mean it has given up on its efforts to be a challenger to Apple. This time, though, the playing field is videos. Wal-Mart says it is moving its Vudu video streaming service to the iPad.
However, the service won't be available as an app. Wal-Mart will stream its video to the
browser used with Apple's tablet computer. That way, it can avoid the fees Apple applies to any content sold through apps.
Instead of the Flash technology that doesn't work on iPads, Vudu will use the video streaming tools from Apple to get video onto the iPad.
(Copyright 2011 by The Associated Press. All Rights Reserved.)
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