YouTube to create original programming
A look at YouTube's redesigned site.
Posted: 02/21/2012
CULVER CITY, Calif. (AP) -- YouTube wants Hollywood's help to reach viewers more familiar with smartphones than TV remotes. The online video giant is aiming to create 25 hours of programming per day with the help of some of the top names in traditional TV.
The Google-owned site is spreading its wealth among producers, directors, and other filmmakers, using a $100 million pot of seed money it committed last fall. It's YouTube's largest spending on original content so far.
The cash has enticed some of TV's biggest producers, including "CSI" creator Anthony Zuiker. He's teaming
up on a horror series for YouTube.
Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
PRINT
