Have you ever wondered why didn't I think of that? How you can turn your ideas into cash.

 You never know what will make it and what will not so you keep trying.  It's the motto of anyone in the as seen on TV business.

 "It's a nice action. It has a good action, it's not for TV."

 A product pitch session is brutal.  It’s tough to take when you've invested time and money into a product.

 "A lot of inventors myself included you get emotionally attached to a product, at the end of the day you have to put that barrier up."

 For every 100 products Media Enterprises sees - they might take one.        That's why many inventors use middlemen -- people like Brian - to pitch their ideas.

 "We call it the split pot."

 Even if an item is turned down by one company -- there might be other ways to make money.

 Media enterprises passed on this pull tie gadget that closes packages thinking there were too many similar items already on the market.

 "QVC is good. Had the pull ties on and did close to a million in sales. Congrats. Thanks.”

 "Honestly I never would have thought of that ."

 While it's called As Seen On TV -- inventions are not just for TV.  This collapsible egg tray is taking off on other platforms.

 "Now it's going to be in four catalogs and bed bath and beyond is going to do a test."

 Testing is the key to getting a product to market.  Ask everyone you know what they think about your idea - many of Brian's ideas come from daily life.

 "I came home one night from dinner and there was no room in the fridge and I opened up the egg carton and there was one egg in there and it drove me crazy so I came up with the collapsible egg tray."

 Make a prototype and test it several times.  Take a look at this product it removes knots.

 "This is actually broken i gave it to someone and they broke it."

 That's a thousand dollars down the drain -- but it's expected in this business.   It takes time, money, and connections to get an item on store shelves.

 "Join inventor groups and finding the resources to help you can save you a lot of time and effort.”