SAN FRANCISCO - NOVEMBER 15: Facebook founder and CEO Mark Zuckerberg speaks during a special event announcing a new Facebook email messaging system at the St. Regis Hotel on November 15, 2010 in San Francisco, California. Facebook will …
Facebook CEO Mark Zuckerberg has a lot to look forward to this week. He is turning 28 today and his social media empire is going public this week. It's expected to start trading on Wall Street on Friday at $28 to $35 a share.
Zuckerberg and his team have been traveling around the country, answering questions from investors on their IPO roadshow. The company is expected to sell 337 million shares, making this possibly one of the largest IPO's in history.
Meantime, the work continues to expand and modify Facebook. The company is signaling it may start showing users ads on sites other than Facebook. The company will target those pitches to interests and hobbies users express on the site.
As part of moves coming a week before Facebook's IPO, the company is also updating its data use policy. It will give people more clarity on how the company uses information they share. The policy changes are in response to an audit by Irish data-protection authorities. They called on Facebook to be more transparent about how it collects people's data and uses it for advertising -- as well as how long Facebook keeps such information.
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
SPECIAL REPORT | Thousands of child care center inspections reports are NOW AVAILABLE. Find out what inspectors founds inside day care centers across the state.
SPECIAL REPORT | When it's out of your hands, when your life is at the mercy of an armed, masked man staring down at you from the barrel of a gun in your own home, you grasp at whatever it is you can control; breathing, composure, or faith.
SPECIAL REPORT | ABC2 Investigator Joce Sterman has reviewed thousands of pages of documents for her Bad Medicine report.