LOUISVILLE, Ky. - Taco Bell hopes to turn orange Doritos cheese powder into green -- as in cash from its latest invention.
The Mexican-style fast food chain is rolling out Doritos Locos Tacos at its nearly 5,600 restaurants nationwide.
The fast-food chain, a unit of Yum Brands Inc., calls the tacos that use shells made out of Nacho Cheese Doritos the biggest product launch in its 50-year history. Taco Bell says it plans to introduce a Doritos Cool Ranch taco shell this fall.
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