New campaign targets texting while driving

16-24 year olds target of texting while driving

Texting while driving_20100520192556_JPG

iStock.com
Photographer: iStock.com

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Posted: 10/28/2011

NEW YORK - The National Highway Traffic Safety Administration, state attorneys general and state consumer protection agencies are launching a new campaign aimed at stopping texting while driving.

The campaign is aimed at drivers 16-24 years old. Ad Council officials says the campaign has a chance to reach some 8 million people because of similar campaigns that they have done in the past.

A couple of recent studies show that was recently published says that American drivers know that texting and driving can be dangerous but continue do to it anyway.

( USA Today contributed to much of this article. © 2011 USA TODAY, a division of Gannett Co. Inc.)

Copyright 2011 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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