NEW YORK - One company is offering Americans the opportunity to make money losing weight, has taken its successful "dieting for dollars" concept to an exciting new level.
On Tuesday HealthyWage announced the launch of its "10% Challenge," an innovative new program allowing health-seekers nationwide to "bet" -- and profit -- on shedding their unwanted pounds through any diet regimen and/or fitness program they choose to follow (Weight Watchers(R),
Jenny Craig(R), Nutrisystem(R), Atkins(R), or any other formal or informal diet/fitness program).
Through the HealthyWage 10% Challenge, participants pay $100 for an opportunity to double their money and earn $200 for losing just 10% of their starting body weight, BMI aside, within 6-months.
Each participant's starting and ending weights are verified at one of thousands of HealthyWage health club partners throughout the U.S., with each member also self-reporting their weight online once per week.
"Monetary incentives serve to enhance the effectiveness of, and duly complement, weight-loss programs of any and all sorts, especially when paid out quickly like our new 10% Challenge," said HealthyWage co-founder David Roddenberry.
"In fact, financial health incentives are a growing trend, with more than 50% of self-insured employers in the U.S now offering some type of financial inducement as part of their healthcare program," said Roddenberry.
Article from Marketwire via Associated Press.
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