Study: Makeup makes appear more competent

Women in makeup more trustworthy, likeable

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Posted: 10/03/2011

A revealing new study about women and makeup.
 

According to a new study, all women wearing makeup significantly changes how you are perceived.

Researchers took 149 men and women and flashed four different pictures at them of 25 women's faces.

The first photo was without makeup, and each of the three subsequent photos were women wearing makeup.

Both men and women -- rated the photos for attractiveness, likeability, trustworthiness, and competence.

The more makeup used, the more each woman was judged to be
attractive, likeable, competent, and trustworthy.

But when the test was repeated, with a slight change, the most heavily made-up faces were rated less trustworthy than the faces without makeup.
 

Copyright 2011 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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