Thousands of college dollars are given away each year to toddlers even, and the competition isn't as stiff as you might think.
Avalon Theisan already dedicated her life to saving the environment starting her own nonprofit when she was only 10 years old.
She says, "I just love doing something good for our planet."
And she's been able to turn that love into real money for college, winning multiple scholarships after barely turning double digits.
One study predicted the average sticker price for a private university in 2030 could be as high as $130,000 per year. And even state universities could cost more than $40,000
But your kid can start scoring scholarships even in kindergarten!
Jessica Johnson of the scholarship academy says these awards run the gamut, from academic achievement to stand-outs for service. She says, "Some of these scholarship programs aren't very competitive because parents aren't thinking about scholarships for their children who are under age 13."
Kohl's offers a $10,000 scholarship for kids six and up who are involved in community service projects.
And the Gloria Barron prize for young heroes offers $2,500 dollars to environmental activists ages eight to eighteen
Art enthusiasts might find inspiration for google's "doodle 4 google". The prize: A whopping $30,000 of college money.
And young writers might pen an essay on ending hunger for the olive garden's "pasta tales" prize.
Whatever your child's talent, there's probably a scholarship to fit.
Another fun one: Jif's "most creative sandwich contest" which awards $25,000 to the best young sandwich chef.
The lesson for parents: Apply early and often.
Johnson says parents shouldn't be afraid to help build a child's "scholarship brand" early on.
"If they love nature, then make sure they're doing some recycling program. If they're great at public speaking, you want to start honing those skills."
Avalon and her mom are thrilled for the chance to save the world and save for college.
"it's not waiting 'til the last couple years of school and then i want to go to college. She's doing it now."
You also might want to ask your child's teacher or look on bulletin boards at school.
Some opportunities may be listed in the coupon section of sunday's newspaper and a local toy store might also have scholarship opportunities advertised on their packaging.
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