Free haircuts for kids on Sunday starting in November
Photograph from AP Graphics
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Posted: 09/10/2012
NEW YORK - After an overwhelming response to its free-haircut-for-kids program last month, J.C. Penney will be making the offer permanent every Sunday, starting Nov. 4.
Penney says 1.6 million children received free haircuts in August.
The decision underscores the extent of new CEO Ron Johnson's efforts to re-energize the chain and transform every aspect of its business, from pricing to a new shopping experience.
The move comes as the Plano, Tex.-based company grapples with two straight quarters of losses and severe sales drops as shoppers, accustomed to sales signs, have been turned off by a new pricing plan. The strategy, implemented Feb. 1, involves eliminating hundreds of sales events in favor of everyday prices. Penney has also started to launch new branded shops within its stores.
Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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