Posted: 01/09/2013
What started as a Christmas special is turning into a year-round trend.
Target will now match prices from online retailers such as Walmart, Amazon, Best Buy and Toys-R-Us.
Retailers use price matching practice to attract holiday shoppers, but Target is the first company to try it all year long.
The retail giant says it's a way from them to compete with online shopping.
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It's considered the Holy Grail of comic books: Action Comics No. 1 from 1938, featuring the debut of Superman. And David Gonzales found one mixed in with old newspapers insulating a wall in a house he was renovating in a small town in Minnesota.
