What started as a Christmas special is turning into a year-round trend.
Target will now match prices from online retailers such as Walmart, Amazon, Best Buy and Toys-R-Us.
Retailers use price matching practice to attract holiday shoppers, but Target is the first company to try it all year long.
The retail giant says it's a way from them to compete with online shopping.
Top Lifestyle Headlines
It's considered the Holy Grail of comic books: Action Comics No. 1 from 1938, featuring the debut of Superman. And David Gonzales found one mixed in with old newspapers insulating a wall in a house he was renovating in a small town in Minnesota.