BALTIMORE - A recent study with a group of new moms found that 60 percent of pregnant moms expect to get a gift on Mother’s Day.
The same study found that the same amount of first-time dads don’t know about that expectation.
The study, run by a marketing firm, noted the “need” of brands to help raise awareness for this wanted recognition on the holiday.
Expectant mothers that didn’t get a Mother’s Day gift said they felt “unappreciated.”
The reason why the dad's didn't get a gift for the women? They simply didn't think about it, said respondents.
What did the pregnant women most want? According to the participants they wanted a card, flowers, or “nothing specific,” saying it was the “thought that counts.”
The study was conducted by the EMA .
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