You can chat there, you can make "friends" there, and show your likes and dislikes.
But how many of facebook's half a billion users consider it a place to shop?
Think about the stores you "like" on Facebook, follow on Twitter, or where you check in on foursquare.
Now, expect those retailers to get even more social in 20-11, not just pushing out discounts, but bringing customers like you closer in, learning your likes, your dislikes, and helping you shop in-store, on-line, or from your smartphone.
A retailer's Facebook page better be filled more with consumer comments than their own communications.
At the retail industry's annual gathering, a hot topic: Tapping into the interactive nature of Facebook, Twitter and the like, to make major retail chains, feel as friendly to shoppers as old-fashioned mom and pop's.
It's engagement, really listening to what the consumer has to say and really supporting their needs..
That means making your shopping experience more personal and more local, and especially more convenient.
The payvment app, for example, enables a customer to browse a retailers' merchandise, discuss those products, and complete a purchase, all from Facebook.
Facebook users don't like to leave the website, so the idea was that you really needed a way to turn your facebook page into a way of acquiring new customers.
So as shoppers look for more apps, more interaction, and more mobile options, retailers will be trying on new things too.
Really trying to find all the places where our consumer is, and making sure we're present there as well.
Copyright 2011 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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