Wal-Mart Stores, the world's largest retailer, plans to offer more than 100 toys at $10 during the holiday season. During last year's holiday season, the Bentonville, Ark.-based retailer promoted just 10 toys for $10.
Additionally, Walmart will match any local competitor's advertised offer on the same toy product if it falls below $10.
Toys to be promoted include Barbie Cut and Style Rapunzel, a Play-Doh Burger Builder Set, Transformers Revenge of the Fallen Deluxe Action Figures, My Little Pony So Soft Newborn and others, according to Wal-Mart Stores Inc.
Toy retailers are ramping up competition for consumers' dollars. Toys R Us is opening 350 pop-up stores in malls and at its Babies R Us locations, while Sears will offer toys at 20 of its stores.
(Copyright 2009 by The Associated Press. All Rights Reserved.)
