Are you craving pumpkin spice everything?
You aren't alone-- according to Nielsen, which tracks consumer behavior, 37 percent of U.S. shoppers purchased a pumpkin-flavored product last year. Such products, which have become synonymous with autumn, accounted for $361 million in sales in the last year, having spiked by 79 percent since 2011.
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On the other hand, sales of fresh pumpkins have declined since 2011, with 8.6 million fewer pumpkins being sold, a Nielsen analysis found.
The most popular pumpkin products are pumpkin pie filling, with almost $135 million in sales last year, cream ($48 million) and coffee ($32.6 million).
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